Management and financial management for publishers
Study Cycle: 2
Lectures: 30
Seminars: 15
Tutorials: 0
ECTS credit: 5
Lecturer(s): prof. dr. Kovač Mihael
Basics of financial mamagement in publishing. Management and financial planning in profit and non-profit publishing organizations. Planning of production, sales and overhead costs in book publishing. Financial control mechanisms in book publishing. Management of distruptive and sustainable technologies. Financial management of analogue and digital publishing processes. Project planning in book publishing. Controling in publishing. Methodology of pricing and price calculations in digital and print publishing. Publishing multiplier.